Sales Excellence

Sales Excellence Services Consulting

AKT Consulting helps clients develop comprehensive customer and market insights to identify new opportunities for growth. We help senior executives understand what sales and marketing initiatives are working, and which ones are falling flat, by providing a deeper understanding of their customers, and the strategies to build bigger and more profitable relationships with them.

Consulting Sales Excellence Services Overview

AKT Consulting has deep expertise in developing comprehensive customer and market insights to identify new opportunities for clients. AKT helps companies plan and implement successful strategic marketing programs that are on-target and resonate with their audiences. We provide clients with deeper insight into customers’ needs across multiple demographic segments. AKT then works with them to develop innovative marketing campaigns that yield a high return on investment (ROI).

Our marketing and sales capabilities include brand strategy, customer relationship management, sales optimization, channel strategies, pricing, customer segmentation, new product development, product portfolio optimization and marketing strategy

Areas of Practice

AKT Consulting develops comprehensive, fact-based programs to increase brand effectiveness. We identify where companies are excelling and where brands are underperforming — and we use this information to create programs that closely align the brand with customer and market needs.

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Today, firms are concerned with all aspects of engagement across the customer lifecycle. The way they think about “customer experience” is becoming increasingly omnichannel in nature. Enhancing the digital experience is gaining equal footing with the optimization of human interactions. Increasingly, companies want loyalty programs that go beyond rewards and incentives and instead enable a deeper relationship with their customers through greater understanding and more relevant conversation.

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AKT Consulting recognizes that a company’s array of products and services is the key set of assets that drives company value. But in a rapidly changing marketplace, the vast majority of companies’ legacy product portfolios are misaligned with these shifting market needs. AKT helps our clients adjust its product portfolios to meet those changing needs.
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AKT helps clients understand the market and competitive dynamics that affect pricing decisions. We develop pricing models to evaluate how market shifts and pricing changes impact the bottom line. We help our clients develop pricing strategies to address the pricing pressures facing them in today’s market environments, and also provide a roadmap for growth.

AKT Consulting advises senior executives on strategies to manage, grow and optimize their sales operations and distribution channels. We have deep expertise across a variety of capabilities that help executives more effectively run their sales operations and execute their channel management plans.
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AKT combines strategic acumen with the extensive industry insight to help clients enhance business performance and gain market share via our service offerings – product strategy, marketing strategy, customer relationship management, pricing, brand strategy and sales & channel management.

Service &Sample Service Components

  • Product portfolio optimization
  • New product development
  • Innovation capability development
  • Process and organizational delivery support
  • Market development strategy
  • Customer insights
  • Customer and product profitability analysis
  • Marketing optimization
  • Customer loyalty design & delivery
  • Value-based customer segmentation
  • CRM program design
  • Industry pricing dynamics
  • Pricing framework and optimization
  • Yield management
  • Brand management
  • Brand portfolio optimization
  • Channel strategy development
  • Sales channel configuration and operations design
  • Resource prioritization
  • Performance measurement and reward
  • Capability development
  • Program implementation

Thank you for your interest in AKT Consulting. To contact us, please complete the form below or send us an email at