Facing headwinds and uncertainty from new delivery platforms, new digital payment models, new competitors and disintermediation, media, entertainment and technology companies are constantly challenged to find new ways to engage and profit from today’s digital consumer. With hundreds of projects in each part of the ecosystem, AKT Consulting advises clients in all areas of media, entertainment, and technology. We help our clients grow profits and remain competitive amid market uncertainty.
AKT specializes in growth strategy development, transaction support and operations improvement. Our insights, clarity, and advice achieve high-impact results for clients including:
TV (cable channels, national and local broadcast, satellite, IPTV, production), ISPs, advertising, film (studios, cinemas, retail), video games, gambling, sports, live entertainment, site-based entertainment, Internet media companies, music, radio, newspapers, magazines, licensed consumer products, and many other areas. We help our clients meet the challenge of new technologies that are reshaping pricing, business models, and competition.
We have undertaken a number of substantial projects for nearly every major movie studio and broadcast network. Some of our marquee engagements include advising on three of the largest media industry mergers and acquisitions (M&A) deals completed during the past five years.
Areas of Practice
AKT has spearheaded successful business plans for many successful Internet and digital media companies. We advise clients on their marketing strategy (traditional, viral, social, and content), monetization approach, business strategy, distribution, funding tactics, partnerships, business plans, and many other areas.
As an active advisor to the major music companies, we are current on the issues facing music companies today. We have advised two major music companies on digital music strategy and managing the decline of physical music. We also advise radio clients on transactions and acquisitions.
AKT advises major professional leagues and teams, rights owners and licensees, venue operators, and promoters around the world. We have completed many projects with both domestic and international sports businesses, including ticketing strategy, media rights strategy (valuation and packaging), sports network launch strategy, competition expansion strategy and sponsorship development strategy.
Our telecommunications engagements span a diverse range of corporate and business unit strategic issues including corporate strategy, tactical business planning, new business economics, improving shareholder value, mergers and acquisitions, licensing, joint ventures, operations, cost reductions, start-ups, and many other areas. Our communications clients are global and include industry leaders in both the service and network infrastructure segments.
AKT has helped many leading media companies develop winning TV and film strategies involving mergers and acquisitions (channels, stations, libraries, etc.), library IP exploitation, cable channel launches, new initiatives to develop very-low-cost video content, Internet TV start-ups, and alternative channel distribution. We understand how to effectively and efficiently create and validate TV and film opportunities that optimize performance and reduce cost.
AKT combines strategic acumen with the extensive industry insight to help clients enhance business performance and gain market share via our service offerings – Strategy, Mergers & Acquisitions (M&A), Marketing & Sales and Strategy Activation. We also tailor our offerings to address the unique requirements of our global media, entertainment & telecommunications clients.
Service &Sample Service Components
- Competitive intelligence and benchmarking
- Market research and analysis
- Piracy impact analysis and recommendations
- Consumer insights
- New trend implications
- Customer profitability
- Customer segmentation
- Content, library and rights valuation
- Film slate financing
- Commercial due diligence
- M&A implementation and integration
- Digital asset/rights management
- Content packaging and windowing
- Brand life cycle management
- Intellectual property (IP) exploitation
- Licensing and merchandising
- Advertising and CPMs
- Pricing, discounting and bundling
- Price benchmarking
- Digital distribution strategies – new channel initiatives
- Sales and channel strategies/optimization
- Supply chain optimization
- Marketing return on investment (ROI) strategies