Sales & Marketing

AKT Consulting helps clients develop comprehensive customer and market insights to identify new opportunities for growth. We help senior executives understand what sales and marketing initiatives are working, and which ones are falling flat, by providing a deeper understanding of their customers, and the strategies to build bigger and more profitable relationships with them.

 

Areas of Practice

Overview L.E.K. understands the importance of developing fact-based support to validate how strong brands can drive growth. By using quantitative information to measure brand performance, we work with clients to pinpoint new opportunities while tracking brand success across its target demographics. We advise our clients on brand management, including evaluating and strengthening brand performance, validating


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Overview Today, firms are concerned with all aspects of engagement across the customer lifecycle. The way they think about “customer experience” is becoming increasingly omnichannel in nature. Enhancing the digital experience is gaining equal footing with the optimization of human interactions. Increasingly, companies want loyalty programs that go beyond rewards and incentives and instead enable


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Overview Changing market dynamics, competitive action and cost dynamics — among other things — not only alter the economic attractiveness of existing products but also expose untapped opportunities for new product concepts. AKT offers clients unique expertise in market analysis, concept design and business case development expertise, combined with organizational and process change and design


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Overview L.E.K. helps clients understand the market and competitive dynamics that affect pricing decisions. We develop pricing models to evaluate how market shifts and pricing changes impact the bottom line. We help our clients develop pricing strategies to address the pricing pressures facing them in today’s market environments. Finally, we provide a roadmap for growth.


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Overview L.E.K. Consulting has deep expertise across a variety of capabilities that help executives more effectively run their sales operations and execute their channel management plans. We help clients develop channel strategies by evaluating channel economics, developing customer segmentation and developing market projects to optimize channel programs. We also provide strategic recommendations that range from


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Services

AKT combines strategic acumen with the extensive industry insight to help clients enhance business performance and gain market share via our service offerings – product strategy, marketing strategy, customer relationship management, pricing, brand strategy and sales & channel management.

  • Product portfolio optimization
  • New product development
  • Innovation capability development
  • Process and organizational delivery support
  • Market development strategy
  • Customer insights
  • Customer and product profitability analysis
  • Marketing optimization
  • Customer loyalty design & delivery
  • Value-based customer segmentation
  • CRM program design
  • Industry pricing dynamics
  • Pricing framework and optimization
  • Yield management
  • Brand management
  • Brand portfolio optimization
  • Channel strategy development
  • Sales channel configuration and operations design
  • Resource prioritization
  • Performance measurement and reward
  • Capability development
  • Program implementation

Thank you for your interest in AKT Consulting. To contact us, please complete the form below or send us an email at contact@aktcg.com.