Digital Advisory Sales/Service Platform (DASP)

Customers nowadays, mostly millennials, expect innovative and engaging digital experiences and a continuous, personalized, and simple journey across multiple touch points – be it online, around a physical location or inside stores.

AKT Consulting Group’s Omni channel Digitally Assisted Sales & Service Platform (oDASP) is a disruptive solution that provides heightened customer engagement and experience with sales/service enablement over multiple channels like web and mobile.

oDASP helps organizations to:

  • Engage with online shoppers based on a context – shopper’s interest, events & attraction, newly launched items, weather forecast.
  • Enhance customer service with anytime anywhere connected experience.
  • Bring physical store experience to the online shoppers.
  • Engage with in-store customers through self-service kiosk – product catalog, in-store navigation.
  • Entice customers to make a purchase through Digital Display presenting most relevant personalized content for the shoppers.
  • Engage customers (both identified and anonymous) in proximity to store /location.
  • Entice customer to opt-into the Loyalty Program and enter the store or path to purchase.
  • Enable campaign creation across multiple channels – coupon distribution and redemption, and integrated checkout.
  • Enable Store Associate/Manager to engage with the shoppers productively

According to the AKT Consulting Group survey report on ‘State of Omni-channel Retail in US’, nearly 60% of tier 1 and tier 2 retailers are investing in digital capabilities like assistance platforms with customer, product, and inventory 360 degree for in-store sales and customer service associates. Transforming stores into the next-generation experience center for omnichannel customers is the need of the hour. With Omni channel Digital Advisory Sales/ Service Platform, organizations can drive customer loyalty, boost retention, and up the customer experience.


Virtual Store:

V-Store brings a unique experience from engagement-to-checkout; with the right mix of cognitive self-learning engagement-bot, the virtual experience store topped up with experts connect, emotion/sentiment tracking, and intelligent next best action.

1.Virtual Store and Store Connect:

Physical store Experience enhancing online customer shopping experience

Future includes choosing store of choice for Viewing Virtual Store, locate product with guided path, dynamic personalised offers, event.

2.Expert Connect

Auto/On-Demand Expert Connect
Feature includes ability to get connected to Customer Associate or Store manager based on browsing pattern, through Chat, video or auto, assisted selling through virtual trail, Emotion/Sentiment Analysis with Next Best Action

3.Customer self-Service

Seamless Omni-Channel customer experience:
Feature includes ability to browse through product catalogue, get recommendations, real-time offers at store

4.Conversational Commerce

Self-learning Cognitive Chatbot specialized for Customer Engagement
Feature includes providing intuitive and contextualized product/service info, market trends, recommendations, assisted checkout

In-Proximity Store:

In-Proximity Solution helps retailers transform their shopper experience by driving them in-store for enhanced engagement seamless across channels. The solution focuses on in-proximity promotion for both identified customers and anonymous (un-identified) shoppers, at the same time enabling the retailer to run focused campaign management with intuitive dashboard. The solution is powered by multiple proximity technologies and hence covers a wider set of shoppers.

1. Path to Purchase

Personalised recommendations through path to purchase in-store
Feature includes tracking customer in-store path, recommendations based on path traversed

2. Assisted/Guided Selling:

Increasing sales and customer retention through assisted sale
Feature includes assisted selling through AI powered chatbot, ability to connect to experts to get assistance, co-browsing and checkout

3. Customer Opt-In

Capturing and converting unknown shoppers to customers
Feature includes opt-in login or registration, personalized offers and coupen pages upon info capture promoting app install

4. Coupon Redemption

Increasing sales and customer retention through assisted sale
Feature includes assisted selling through AI powered chatbot, ability to connect to experts to get assistance, co-browsing and checkout

5. Proximity Campaign

Capturing customer’s data location and enticing them to stores
Feature includes proximity marketing through geo-location, on-store, offer notifications, campaign management and coupon distribution


The In-Store solution offers Self Service Kiosk, Digital Display, and Associate Enablement App with Actionable Dashboard. The solution focuses on casual as well as the serious visitors at store for both identified and anonymous (un-identified) shoppers, at the same time enabling the retailer to better engage in real time. The solution is powered by Personalised Virtual Reality Experience with Endless Aisle, Connects with Expert, along with intrusive AI chatbot.

1. Integrated Digital Signage

Personalised Contextual Content Display for heighten Customer Experience
Feature includes interactive product catalogue, augmented/Virtual store contextual content display including Audio/Video, News feeds & Updates, Promotions & Deals along with Personalisation

2. Assisted/Guided Selling

Sales Associate Enablement that helps do drive Conversion
Feature includes Provisioning and Integrating information about customer with actionable social data, product (incl. dynamic personalised product and promotion building), Accelerated Checkout, Digital Knowledge Hub – AI based cognitive chatbot for associate

3. Self-Service

Customer self-service increases store efficiency
Feature includes Conversational Commerce Augmented/VIrtual store, Endless Aisle, product Locator, Expert Connect Product configurator, Accelerated Checkout, Ask for service Status Customer’s Emotion/Sentiment Detection

4. After sales service

Customer Service Associate Enablement that helps to Increase Service Efficiency
Feature Includes Customer Service history, add and track repair orders, Cost estimation, check Market Valuation, Warranty Status, Expert Connect, Digital knowledge Hub – AI based cognitive chatbot capture Customer’s Emotion/Sentiment Detection

5. Proximity

Entice and Engage Potential Shoppers (nearby) primarly to Drive Foot Traffic to the Retail store
Feature Includes Social Geo-fencing, Geo-targeting, Vendor Agnostic Beacon based Campaign Management, Identify Customer, Path-to-Purchase, Product Dwell time, Gamification


  • How to make a personalized offer to customers?
  • How to improve loyalty?
  • How to reduce the queue waiting time in-store?
  • How to react to a competition via price match or an alternate offer?
  • How to save a sale, specifically in a stock out situation?
  • How to provide a ‘Do not have to repeat myself’ experience to customers?
  • How to turn a complex customer complaint scenario to a positive interaction with deep insights?
  • How to reduce turn-around time for query resolutions with intuitive and ready access to customer open orders, enterprise inventory information, price match possibilities etc.?


  • Campaign management across multiple channels
  • Dynamic and personalized offers
  • Virtual store view with personalized and dynamic offers and instant connect with associate
  • Beacon integration
  • In-proximity promotion , geo-fencing, geo-targeting, iBeacon – customer application, Google Nearby, Eddystone
  • Self-service kiosk with ecommerce and virtual store based endless aisle with self-learning cognitive chatbot specialized for customer engagement and enticement along with providing intuitive and contextualized information on Product/Service, Compare Contrast
  • A perfect inter-display between cognitive self learning and human with seamless on boarding of customer service/ sales representative or industry experts or a friend – assisted selling /personal shoppers
  • Self-learning cognitive chatbot specialized for customer engagement with emotion detection
  • Shopper to shopper collaboration / interaction/ referral/ feedback
  • Real-time tracking with intelligent action based on the emotion of the shoppers, sentiment, behaviour, social & demography
  • Shopper journey from ZMOT to UMOT (Discovery, Validate, Compare, Negotiate, Refer) – albeit in a guided and most efficient way – reducing time to checkout
  • SaaS based and Multi-Tenant Environment
  • Increase sales volume with focused campaigns and engage with the existing customers when they are most receptive, boosting loyalty.
  • Convert more prospects/visitors into customers with geo targeting/fencing, personalized engagement with customers, and actionable social data.
  • Boost ability to close transactions through assisted selling.
  • Leverage social gamification and coupon distribution to amplify in-store footfall.
  • Reduce time to checkout and enhance customer relationship with Artificial Intelligence.